Guest Arrival Experience Project

The Arrival Experience project is a cornerstone initiative in introducing Qiddiya City to residents and guests of Saudi Arabia. It is designed to elevate the visitor experience and showcase the City's vision, brand, and identity, even as development continues.

The goal is to develop a concept design with a strong visual impact that aligns seamlessly with the city's image. To create a compelling storyline that highlights unique moments through a strategic sequence of events. The approach will incorporate permanent public realm features alongside temporary enhancements, considering potential reusability for long-term value.

The Arrival Experience will transform the roads and entry points leading to the city through strategic use of landscaping, branding, and temporary structures.